L’Oréal, the leading global cosmetics company, harnessed advanced technologies like Augmented Reality (AR) and Artificial Intelligence (AI) to innovate personalized beauty experiences. After acquiring ModiFace, a leader in AR and AI for beauty, L’Oréal launched the StyleMyHair app for virtual hair try-ons and Vichy SkinConsult AI for personalized skin diagnostics. The company also introduced Perso, an AI-powered device that creates custom skincare formulas based on local environmental data. Collaborations with Google Lens and Amazon enhance both in-store and online shopping experiences through virtual try-on technology. Additionally, L’Oréal's sustainability efforts include makeup recycling bins across UK stores, promoted through location-based services. These initiatives demonstrate L’Oréal’s commitment to blending technology with beauty to enhance customer engagement, personalization, and sustainability.

ZARA, the renowned Spanish fashion retailer, revolutionized the retail landscape through an omnichannel approach. ZARA strategically deployed technologies like RFID, IoT, and AI to integrate its online and in-store operations seamlessly. By leveraging geospatial technology, ZARA has redefined the retail experience, offering customers real-time inventory visibility, intuitive wayfinding solutions, and personalized shopping journeys. ZARA's digital transformation not only enhances operational efficiency but also elevates the overall customer experience, setting new standards for the global retail industry.

Pokémon GO, developed by Niantic, blends augmented reality with geospatial technology, allowing players to capture virtual creatures in real-world locations. It serves as an innovative advertising platform, connecting businesses with consumers through location-based promotions. Partnerships with brands and tourism boards enhance engagement and drive foot traffic to local attractions. With its unique approach to gaming and technology, Pokémon GO continues to captivate players and redefine interactive experiences.

McDonald’s Singapore effectively combines traditional out-of-home (OOH) advertising with digital technologies to enhance its marketing strategy. Partnering with Stellar Ace and Near, McDonald’s strategically places ads along commute lines and utilizes geofencing, tracking, and mobile retargeting to engage consumers. This approach aims to increase store footfalls, improve brand recall, and measure campaign effectiveness accurately. By seamlessly integrating offline and online marketing tactics, McDonald’s demonstrates an innovative approach to reaching and engaging its target audience in Singapore.

Grab, a leading technology company in Southeast Asia, developed its proprietary mapping system, GrabMaps, to address the region's unique navigation challenges. Launched in 2017, GrabMaps was created to provide a hyperlocal solution for Southeast Asia, offering precise navigation for Grab’s diverse services. The system leverages real-time data collection, community-based mapping, and country-specific machine-learning models to continuously update and improve its maps. By focusing on local nuances such as small roads, colloquial place names, and essential landmarks, GrabMaps enhances the efficiency and accuracy of navigation for its driver-partners and customers.

Nextcore, pioneers in advancing UAV LiDAR technology, as they revolutionize aerial surveys with their groundbreaking RN100 project. Facing challenges of maintaining accuracy at higher altitudes, Nextcore integrates the Certus Evo GNSS-INS by Advanced Navigation. This partnership enables surveying at 120m AGL, doubling previous altitudes, and achieving survey-grade accuracy. The solution reduces collision risks, increases efficiency, and offers a cost-effective option, propelling Nextcore to the forefront of geospatial technology innovation.

Benesch, in partnership with Bentley Systems, revolutionized pavement assessment and infrastructure management by integrating AI, ML, and digital twin technologies. Traditional manual fieldwork for crack detection was replaced with automated drone flights, reducing costs and operational disruptions. The project achieved significant efficiency gains, cost savings, and improved safety, marking a transformative shift towards data-centric infrastructure management practices.

EyeVi Technologies revolutionized road infrastructure management with their innovative LiDAR surveying solution. Leveraging advanced GNSS/INS technology from Advanced Navigation and AI-driven data processing, EyeVi delivers unprecedented accuracy and efficiency in identifying road defects and features. By offering a scalable 'road survey as a service' model, EyeVi empowers municipalities and councils to tackle road maintenance challenges cost-effectively. Discover how this groundbreaking approach transforms road network management, ensuring safer, smoother journeys for motorists while optimizing resource allocation and environmental impact.

In the challenging terrain of the Afon Hirnant river, Storm Geomatics was tasked with surveying beneath a bridge to aid in designing a fish pass and assessing flood risk. Despite inaccessible areas and incomplete data, the team used innovative techniques like suspending a leaded line to capture crucial information. With meticulous planning, constant communication, and a commitment to safety, they delivered accurate geospatial data within a tight deadline.

In the River Bela catchment area of Cumbria, England, Storm Geomatics conducted a comprehensive river survey to update flood zones for the Environment Agency. Utilizing geospatial technology and GeoRiver® software, the project achieved high accuracy in data collection and processing. Despite challenges such as tight deadlines, strategic resource allocation ensured timely completion. The project empowered decision-makers with precise flood zone information, facilitating informed infrastructure planning and resilience against natural disasters.