CASE STUDY
SECTOR
Location-Based Services

Source: Abhijeet Pratap Medium
ZARA's Digital Transformation and Omnichannel Success

Source: Abhijeet Pratap Medium
ZARA, a flagship brand of Inditex, operates over 2000 stores across 96 markets, with a robust online presence in over 200 markets. Inditex's digital transformation strategy integrates advanced technology, such as RFID in ZARA stores, to streamline operations. The "Store Mode" feature, introduced in September 2020, enables real-time inventory checks via the ZARA app and website, enhancing the omnichannel shopping experience.

Inditex, S.A.

Massachusetts Institute of Technology


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