CASE STUDY

    SECTOR

    Location-Based Services

    Satellite view

    Source: Abhijeet Pratap Medium

    zaras-digital-transformation-and-omnichannel-success

    image

    Source: Abhijeet Pratap Medium

    Project Details

    ZARA, a flagship brand of Inditex, operates over 2000 stores across 96 markets, with a robust online presence in over 200 markets. Inditex's digital transformation strategy integrates advanced technology, such as RFID in ZARA stores, to streamline operations. The "Store Mode" feature, introduced in September 2020, enables real-time inventory checks via the ZARA app and website, enhancing the omnichannel shopping experience.



    Solutions
    Product Used

    Value Propositions

    Return on Investment (RoI)
    Geo_icon
    GeographyEurope,North America/Central America/Caribbean

    Location_icon
    CountrySpain, USA

    Project_owner
    Project Owner

    Inditex, S.A.


    Project_stakeholder_icon
    Project/Technology Stakeholder

    Massachusetts Institute of Technology


    Calendar_icon
    Completed Year/Projected Completion Year2018 for IOP and 2020 for Store Mode Feature

    Technology Used
    Sector Focus
    SDGs
    Recognition/ Awards

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