Using Predictive Analytics to Promote Off-Grid Solar Connectivity In Kenya

Engie Energy Access aimed to accelerate the adoption of their off-grid solar appliances in the Kenyan market, aligning with SDG-7 to ensure access to affordable, reliable, sustainable, and modern energy. They partnered with Atlas AI to leverage high-resolution geospatial data and machine learning (ML) insights through the Aperture® platform. This collaboration was crucial for identifying and targeting potential customers in high-density areas with inconsistent grid access, who could afford Engie’s products and were likely to repay consistently. Engie utilized these insights to refine customer qualification and acquisition strategies, ensuring effective market penetration and growth.