A cutting-edge technology platform called Hello Tractor has developed a digital marketplace for agricultural mechanization that permits sharing a tractor amongst users. Hello Tractor is a platform that links farmers in need of these services with tractor owners who have excess capacity.

To create a predictive demand model for tractor utilization in Kenya and Nigeria, Hello Tractor turned to Atlas AI, a preeminent artificial intelligence (AI) company. This model forecasts the regions with the highest demand throughout the year by using machine learning to identify the underlying factors influencing the demand for tractor services.