Toyota, the world's largest automotive manufacturer, has embarked on a transformative journey from automaker to mobility company through extensive engineering research and development. In 2016, Toyota introduced Toyota Connected, a technology company offering a Cloud-based digital connected mobility intelligence platform. Leveraging Big Data from its connected vehicles, this platform delivers Location-Based Services including maps, point of interest search, traffic information, and route guidance. Collaborating with diverse partners, Toyota Connected facilitates car-sharing, car rental services, telematics insurance, and autonomous transportation, exemplified by initiatives such as 'Chokunori' and 'e-Palatte'.