CASE STUDY
SECTOR
Natural Resources and Environment, Location-Based Services
Source: Wikipedia
simplifying-banking-solutions-with-geoenabled-digital-solutions
Source: Wikipedia
ICICI Bank, as a pioneer in Indian banking, employs satellite imagery to evaluate farmers' creditworthiness, integrating it with financial and demographic data for decision-making. Utilizing over 40 data layers, including cropping patterns and land characteristics, the bank assesses creditworthiness across 500 villages in Madhya Pradesh, Maharashtra, and Gujarat.
ICICI Bank
Geospatial Media and Communications Pvt. Ltd.