CASE STUDY

    SECTOR

    Location-Based Services

    Satellite view

    Source: WIRED

    real-madrids-digital-transformation-maximizing-performance-and-fan-engagement-with-location-intelligence

    image

    Source: WIRED

    Project Details

    Real Madrid, a global football juggernaut, has secured its status as one of the wealthiest and most esteemed clubs worldwide. With an unprecedented 13 European Cups and 33 Spanish Football League titles to its name, the Club reigns supreme in European football. Since 2016, Real Madrid has undergone a digital transformation, harnessing data and technology to streamline operations, improve performance, optimize fitness programs, and strengthen connections with its expansive base of 500 million global fans.



    Solutions
    Product Used

    Value Propositions

    Return on Investment (RoI)
    Geo_icon
    GeographyEurope

    Location_icon
    CountrySpain

    Project_owner
    Project Owner

    Real Madrid


    Project_stakeholder_icon
    Project/Technology Stakeholder

    Microsoft


    Calendar_icon
    Completed Year/Projected Completion YearNot Available

    Technology Used
    Sector Focus
    SDGs
    Recognition/ Awards

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