CASE STUDY
SECTOR
Location-Based Services

Source: WIRED
Real Madrid's Digital Transformation: Maximizing Performance and Fan Engagement with Location Intelligence

Source: WIRED
Real Madrid, a global football juggernaut, has secured its status as one of the wealthiest and most esteemed clubs worldwide. With an unprecedented 13 European Cups and 33 Spanish Football League titles to its name, the Club reigns supreme in European football. Since 2016, Real Madrid has undergone a digital transformation, harnessing data and technology to streamline operations, improve performance, optimize fitness programs, and strengthen connections with its expansive base of 500 million global fans.

Real Madrid

Microsoft


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