GIS-Based Market Analysis and Visualization Tools for Financial Data Services

SNL Financial, a reputable financial data provider, sought to enhance its web-based platform, SNL Interactive (SNLi), by incorporating GIS visualization and analysis tools. Their goal was to provide clients, investment banks, asset managers, regulatory agencies, and financial institutions with intuitive market analysis tools integrated with geospatial capabilities. Using Esri's ArcGIS software, SNL developed SNLi Mapping and Branch Analytics, allowing subscribers to conduct detailed market studies and visualize complex datasets on maps.

SNL Interactive portal (SNLi) enabled subscribers to visualize asset locations, perform competitive analysis, and create customized datasets incorporating demographic and business data. Due to its success, SNL extended GIS functionality to Branch Analytics, designed specifically for analyzing bank markets by integrating bank branch deposit and demographic data.