Geospatial Integration: ING Neighborhood Selection Tool

ING, a multinational banking and financial services corporation serving over 38 million customers worldwide, aimed to enhance its consumer-centric strategy by creating a neighbourhood selection tool. This solution allows both customers and potential clients to find ideal neighbourhoods based on their preferences, needs, and budget.

The tool integrates various datasets such as housing data, available services, and demographic information, offering a comprehensive user experience. Its success is evident as it has been used by more than 40 media outlets and numerous users, including both ING customers and non-customers.