CASE STUDY

    SECTOR

    Location-Based Services

    Satellite view

    Source: Amico Hoops

    bbvas-customercentric-approach-to-enhance-banking-experience-with-google-maps-platform

    image

    Source: Amico Hoops

    Project Details

    BBVA is harnessing technology as a crucial component of its extensive digital transformation initiative, driven by Google Cloud. This strategic approach aims to ensure the continuous delivery of a diverse range of services and an exceptional banking experience for its customers. BBVA's goal is not only to fulfil customer expectations but also to exceed them by offering innovative solutions they may not have realized were possible. Already utilizing Google Maps Platform to assist customers in locating nearby branches or ATMs, BBVA is eager to maximize the capabilities of Google Maps Platform solutions even further.



    Solutions
    Product Used

    Value Propositions

    Return on Investment (RoI)
    Geo_icon
    GeographyEurope

    Location_icon
    CountrySpain

    Project_owner
    Project Owner

    Banco Bilbao Vizcaya Argentaria, S.A.


    Project_stakeholder_icon
    Project/Technology Stakeholder

    Esri; Dinasur



    Technology Used
    Sector Focus
    SDGs
    Recognition/ Awards

    © 2025 Copyright: Geospatial Resource Platform

    Geospatial Media and Communications Pvt. Ltd.