In a strategic move to enhance its decision-making process, Warner Bros. has partnered with Cinelytic to deploy AI technology in its film production and distribution operations. This collaboration brings advanced data analytics and machine learning into the heart of Hollywood’s creative and business processes. Cinelytic's AI-driven project management system allows Warner Bros. to harness big data and predictive analytics to streamline decisions from the initial greenlighting of films to detailed financial projections across global markets.