CASE STUDY

    SECTOR

    Location-Based Services

    Satellite view

    Source: Wongm's Rail Gallery

    aidriven-supplychain-optimization-augmenting-cocacolas-global-success

    image

    Source: Wongm's Rail Gallery

    Project Details

    Coca-Cola, the world's leading non-alcoholic beverage company, operates in over 200 countries. Despite fierce competition, it ranks among the top 5 most valuable brands globally alongside tech giants like Apple and Google. With an annual advertising budget of $4 billion, Coca-Cola prioritizes innovation to sustain its billion-dollar brand. Leveraging AI technology, it optimizes supply chain data from vending machines in Newcastle, Australia, reinforcing its commitment to accessibility and consumer desire.



    Solutions
    Product Used

    Value Propositions

    Return on Investment (RoI)
    Geo_icon
    GeographyAsia-Pacific,North America/Central America/Caribbean

    Location_icon
    CountryAustralia, USA

    Project_owner
    Project Owner

    The Coca‑Cola Company


    Project_stakeholder_icon
    Project/Technology Stakeholder

    Reyes Holdings, L.L.C; HIVERY


    Calendar_icon
    Completed Year/Projected Completion YearNot Available

    Technology Used
    Sector Focus
    SDGs
    Recognition/ Awards

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