CASE STUDY
SECTOR
Location-Based Services
Source: Wongm's Rail Gallery
AI-Driven Supply-Chain Optimization Augmenting Coca-Cola’s Global Success
Source: Wongm's Rail Gallery
Coca-Cola, the world's leading non-alcoholic beverage company, operates in over 200 countries. Despite fierce competition, it ranks among the top 5 most valuable brands globally alongside tech giants like Apple and Google. With an annual advertising budget of $4 billion, Coca-Cola prioritizes innovation to sustain its billion-dollar brand. Leveraging AI technology, it optimizes supply chain data from vending machines in Newcastle, Australia, reinforcing its commitment to accessibility and consumer desire.

The Coca‑Cola Company

Reyes Holdings, L.L.C; HIVERY


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