CASE STUDY
SECTOR
Location-Based Services
Source: Wongm's Rail Gallery
aidriven-supplychain-optimization-augmenting-cocacolas-global-success
Source: Wongm's Rail Gallery
Coca-Cola, the world's leading non-alcoholic beverage company, operates in over 200 countries. Despite fierce competition, it ranks among the top 5 most valuable brands globally alongside tech giants like Apple and Google. With an annual advertising budget of $4 billion, Coca-Cola prioritizes innovation to sustain its billion-dollar brand. Leveraging AI technology, it optimizes supply chain data from vending machines in Newcastle, Australia, reinforcing its commitment to accessibility and consumer desire.
The Coca‑Cola Company
Reyes Holdings, L.L.C; HIVERY
Geospatial Media and Communications Pvt. Ltd.