Case Study

    Case Study

    AI-Driven Supply-Chain Optimization Augmenting Coca-Cola’s Global Success

    Sector | Location-Based Services|Geography | Asia-Pacific,North America/Central America/Caribbean|Country | Australia, USA

    AI-Driven Supply-Chain Optimization Augmenting Coca-Cola’s Global Success

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    Source: Wongm's Rail Gallery

    Project Details

    Coca-Cola, the world's leading non-alcoholic beverage company, operates in over 200 countries. Despite fierce competition, it ranks among the top 5 most valuable brands globally alongside tech giants like Apple and Google. With an annual advertising budget of $4 billion, Coca-Cola prioritizes innovation to sustain its billion-dollar brand. Leveraging AI technology, it optimizes supply chain data from vending machines in Newcastle, Australia, reinforcing its commitment to accessibility and consumer desire.

    Project Challenges
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    Solutions
    Product Used
    Value Propositions
    Return on Investment (RoI)
    Geo_icon
    GeographyAsia-Pacific,North America/Central America/Caribbean
    Location_icon
    CountryAustralia, USA
    Project_owner
    Project Owner

    The Coca‑Cola Company

    Project_stakeholder_icon
    Project/Technology Stakeholder

    Reyes Holdings, L.L.C; HIVERY

    Technology Used
    Sector Focus
    SDGs
    Recognition/ Awards
    References
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