University Avenue, a crucial two-mile, six-lane highway in Cedar Falls, Iowa, serving over 20,000 vehicles daily, faced deteriorating infrastructure and safety concerns. The city initiated a USD 38.9 million modernization initiative to revitalize the corridor, aiming to enhance traffic flow, safety, and multimodal accessibility while minimizing costs and operational expenses. Foth Infrastructure and Environment collaborated with city stakeholders to develop a comprehensive transportation plan, integrating innovative design elements such as roundabouts and complete street approaches.