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    CASE STUDY
    SECTOR: Location-Based Services

    Geo-Integrated Retail to Enhance Shopping Experiences with Location-Based Technology

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    Source: Credencys

    Project Details

    ZARA, the renowned Spanish fashion retailer, revolutionized the retail landscape through an omnichannel approach. ZARA strategically deployed technologies like RFID, IoT, and AI to integrate its online and in-store operations seamlessly. By leveraging geospatial technology, ZARA has redefined the retail experience, offering customers real-time inventory visibility, intuitive wayfinding solutions, and personalized shopping journeys. ZARA's digital transformation not only enhances operational efficiency but also elevates the overall customer experience, setting new standards for the global retail industry.



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    Return on Investment (RoI)
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    GeographyGlobal

    Project_owner
    Project Owner

    INDITEX, U.S.


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    Project/Technology Stakeholder

    Massachusetts Institute of Technology (MIT)



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