Pokémon GO, developed by Niantic, blends augmented reality with geospatial technology, allowing players to capture virtual creatures in real-world locations. It serves as an innovative advertising platform, connecting businesses with consumers through location-based promotions. Partnerships with brands and tourism boards enhance engagement and drive foot traffic to local attractions. With its unique approach to gaming and technology, Pokémon GO continues to captivate players and redefine interactive experiences.