McDonald’s Singapore effectively combines traditional out-of-home (OOH) advertising with digital technologies to enhance its marketing strategy. Partnering with Stellar Ace and Near, McDonald’s strategically places ads along commute lines and utilizes geofencing, tracking, and mobile retargeting to engage consumers. This approach aims to increase store footfalls, improve brand recall, and measure campaign effectiveness accurately. By seamlessly integrating offline and online marketing tactics, McDonald’s demonstrates an innovative approach to reaching and engaging its target audience in Singapore.